The 2020 Edition of ERA’s (Entertainment Retailers Association) yearbook is just about to get mailed out, packed full of statistics and information pertaining to all things Music, Video and Gaming within the retail sector. For the 2020 Edition we have designed a new cover and subtle changes throughout, but all the time sensitive and in keeping with their brand guidelines. For the last 4 years we had used the same design on the cover, but using a different colour for each year plus a coordinating colour foil to add a touch of quality, but this time we have used a soft touch velvet matt lamination combined with a spot varnish over a ‘play button’ which is one of ERA’s key logo / marks within the brand guidelines.
Creativebyte have been designing their yearbooks since 2001 and have also created a total brand refresh and brand guidelines recently, not to mention the majority of their marketing collateral. Currently we have also been involved working on some of their sub brands such as National Album Day and Record Store Day which are nation wide events. Much of this involved designing / updating logos, posters and large format graphics for events including vinyl banners, billboards and exhibition panels.