It’s all in the brand

Creating your company brand

Whether you’re a start-up or an established business, the branding you choose is an important part of your marketing mix. Its more than marketing however; your brand will define your business.

Why branding is so important?

Branding reflects the personality of a business with its appearance, tone of voice and values. Your brand is at the centre of your business and it defines your company in the marketplace and the workplace.

A strong brand helps you to fulfil your business goals and develops customer loyalty, as well as employee pride in their company. Your employees are your brand ambassadors so creating a brand that they have faith in and respect is essential.

These are some of the reasons a strong and reputable brand will have a positive effect on your business. Strong branding increases profits by building confidence in your product or service, making your business more successful. There is no better reason to create a strong company identity.

Design for the whole business

The brand we produce for you will be strong and reflect your company’s reputation, ambitions and values. Your customers will remember your brand and it will give you a clear identity in your industry.

Great design influences everybody. Customers, competition and employees, are all influenced by great design. With customers in particular, first impressions count for a great deal.

Excellent branding creates great first impressions.

Let us help you build your brand and drive your company forward. Call us today on 01202 625 467 to discuss the opportunities.

Our approach to designing your brand

People think that a brand is just a logo, but it isn’t, it’s much deeper than that. Your brand is about how you want others to perceive you. It’s about feelings, emotions and direction, the physical aspects of your brand must reflect these things. Our job is to take your vision and make it a reality.

We pride ourselves on being a ‘team member’ with your company. We take time to understand what you do and why you do it, we learn about your company’s vision and philosophy. Working closely with your marketing team, we look at your customers and your competition, identifying any strengths that we can exploit with your new brand. Together, this allows us to build an overview of your business and guides our approach to designing your company’s identity, along the way it gives you confidence in our relationship.