Creativebyte have just finished creating this years Product and Display Guides for the RNLI (lifeboats). These guides go out to all their shops and branch and guilds early February and we have been producing them for the RNLI for a number of years now. The project comprised of 3 main guides, a smaller branch event guide, order forms and an information booklet this year. The guides list all of the products available for this year to the 3 grades of lifeboat shops depending on their size and location. Each of the 3 main guides are generally between 60 to 80 pages and cover multiple ranges of products from food, stationery, clothing, toys etc. Not only do we do the design and artwork, but we also produce all the photography which also gets used on their shop website and other marketing collateral. This year we also updated the cover designs throughout the range and made some further design tweaks throughout which helped to keep the overall feel fresh and up to date. From talking to members within the RNLI team they have expressed how happy they are with the new creative look.
